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A new multi-year agreement has been signed between the Goodyear Tire & Rubber Company and NASCAR which will see Goodyear renewing its position as the exclusive tire supplier for the top three national series of NASCAR. The announcement marks the continuation of one of the longest-running partnerships in racing history, with the pair having had a business relationship since 1972.
For nearly 70 years, Goodyear’s engineers have used the NASCAR series as a testing ground for several generations of racing tire which must repeatedly deliver the high-performance level that the series demands, in addition to withstanding rigorous scenarios on the race circuit. Some of the technology used within the race series also informs the development of the tire manufacturer’s consumer products.
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